LyffeLab — Premium Program
A structured AI program for CEOs and senior leaders in contract furniture and the built environment. Not a generic course. Not a vendor pitch. Practical AI strategy built by an operator who has run the kind of company you're running.
THE DEALERS WHO MOVE NOW WILL BE IMPOSSIBLE TO CATCH IN THREE YEARS.
Most of your competitors are still treating AI as an IT project. This program is for the leader who wants to be so far ahead that catching up becomes someone else's problem.
Join the Waitlist
The CEO AI Bootcamp launches to a limited group. Reserve your spot now and receive founding member pricing when enrollment opens.
No commitment. We will be in touch when enrollment opens.
What's inside
Module 01
How to build an AI roadmap that is grounded in your business — not borrowed from a tech company. Where AI creates genuine leverage versus where it creates expensive noise.
Module 02
Specific to contract furniture dealerships. Quoting automation, specification workflows, sales cycle acceleration, and where AI recovers margin without replacing your team.
Module 03
For furniture manufacturers. Demand forecasting, product configuration, dealer enablement, and order intelligence — built around real manufacturing workflows.
Module 04
Who you need, what they do, and how to avoid the most common hiring mistake: letting the AI vendor define your internal capability instead of building it yourself.
Module 05
What can go wrong, how to see it coming, and what governance actually looks like inside a mid-market company — not a Fortune 500 with a full legal department.
Module 06
How to build a financial case for AI investment that your board, investors, or partners will take seriously. What to measure, what to promise, and what to leave out.
Why this matters now
Most dealers are still treating AI as an IT project. A small number are treating it as a business strategy. Those two groups are already separating — in speed, in margin, in the ability to win work that the other group can't price competitively.
The CEO AI Bootcamp is built for the leader who wants to be in the second group — and who understands that advantage comes from moving before the market, not after it.
This is not about catching up. It is about getting far enough ahead that catching up becomes someone else's problem.
Who this is for
01
DEALERSHIP OWNERS & GMs
You run a contract furniture dealership and want AI to help you win more profitable work, operate leaner, and outpace competitors who are still doing things the old way.
02
MANUFACTURER EXECUTIVES
You lead a contract furniture manufacturer and want AI to sharpen forecasting, streamline order management, and help your dealer network perform better.
03
BUILT ENVIRONMENT CEOs
You lead a company in architecture, real estate, construction, or facilities — and want a practical AI strategy built around your industry, not borrowed from Silicon Valley.
Not the right fit: individual contributors, teams looking for implementation support, or anyone wanting a general intro to AI. This program is for decision-makers who are ready to move.
Your instructor
Scott Hartkopf has spent decades running complex organizations in the built environment — including as Divisional President at Steelcase, one of the world's leading contract furniture manufacturers. He knows dealer economics, manufacturer workflows, and the decisions that determine whether an AI initiative creates value or collects dust.
Before LyffeLab, Scott was a Partner at PwC — where he learned the difference between a transformation that looks good in a deck and one that survives contact with reality. That judgment is what the CEO AI Bootcamp is built on.
He is not a vendor. He does not sell software. He advises the leaders who buy it.
Steelcase
Divisional President
PwC
Partner
Microsoft
COO, Technology VC Fund
YPO
Member, 27 Years
LyffeLab
Founder & CEO since 2018
Focus
Built Environment AI
Waitlist now open
The CEO AI Bootcamp launches to waitlist members first — with founding member pricing. Enrollment is limited to keep the program high-quality and high-impact.
Join the Waitlist →